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In today's interconnected world, it's rare to find a business that doesn't rely on multiple software solutions. However, getting all of these systems to work seamlessly together can be a challenge. That's where embedded integration platforms come in. These platforms allow businesses to launch native integrations quickly and efficiently, without dedicating extensive resources to the project.
In this guide, we'll explore what embedded integrations are, who needs them, and how they work. We'll also take a closer look at the benefits of using an embedded integration platform, as well as the top five platforms available.
Embedded integrations are a type of integration that allows businesses to offer seamless connections between different software systems. These integrations are built directly into the core platform, so users can access them without having to switch between different applications or tools. For example, a project management software might offer a native integration with a time tracking tool. This integration would allow users to track time spent on tasks directly from the project management platform, without having to switch between systems.
Embedded integrations can take many forms, including APIs, pre-built connectors, and custom code.
Building native integrations can be a complex and time-consuming process. Developers must navigate the intricacies of each system they're integrating, often dealing with inconsistent data formats, outdated APIs, and limited documentation.
Here are some of the main challenges that businesses may face when building integrations:
Any business that relies on multiple software systems can benefit from an embedded integration platform. However, these platforms are particularly valuable for SaaS companies looking to scale their integrations quickly and efficiently. By offering native integrations, SaaS companies can improve customer retention, unlock new business opportunities, and differentiate themselves from competitors.
Some popular embedded integrations that SaaS companies user are:
Embedded integrations work by leveraging an integration platform's pre-built connectors or APIs to connect different software systems. These connectors or APIs act as a bridge between the two systems, allowing them to communicate and share data seamlessly.
For example, a SaaS platform might offer embedded integrations with different CRM tools. Users can access these integrations directly within the SaaS platform, allowing them to create and send lead or account details to their respective CRMs.
The integration platform takes care of the technical details, so developers can focus on building their core platform.
An embedded integration platform offers a variety of benefits to businesses looking to integrate different software systems directly into their core platform. Here are some of the key benefits:
Here's a section on the top 7 embedded integration platforms, along with a brief overview and pricing information where available:
Embedded integrations are a critical component of modern software platforms, enabling businesses to connect with a wide range of third-party systems and streamline their workflows. However, building and maintaining these integrations natively can be a major challenge, requiring significant development resources and expertise.
Embedded integration platforms like Cobalt, Tray.io, and Workato offer a solution to this challenge, providing businesses with pre-built connectors and APIs that simplify the process of building and maintaining integrations. With these platforms, businesses can reduce their development costs, speed up their time-to-market, and unlock new revenue opportunities.
Whether you are a SaaS business looking to connect with popular CRM and HRIS platforms or a developer seeking to fast track your side project, an embedded integration platform can help you achieve your goals. By choosing the right platform and leveraging its advanced features, you can transform your business and streamline your operations for long-term success.